The Problem: CREATING AND CONFIRMING VALUE
Canadian Premium Sand, a publicly traded company based in Calgary, Alberta, wanted strategic and tactical consulting support concerning their intention to build the only solar glass manufacturing facility in N. America.
During the April-Dec. 2021 period, VALUE IN provided consulting to the CEO on defining the target market, commissioned formal market research, supported market and competitor analysis, crafted various positioning and value propositions, participated in customer meetings, evaluated initial engineering studies and participated in quarterly and special Board meetings, etc. VALUE IN will continue providing strategic consulting to CPS thru at least 2022.
The Problem: CONFIRMING VALUE
Symbihom, a Bay Area start-up focused on addressing urban housing shortages by converting garages to living spaces, needed to verify the market potential, home-owner interest and initial price sensitivity to their offer.
During the June 2020 thru Sept. 2021 period, VALUE IN crafted a market research plan, engaged a digital research agency, developed the on-line questionnaire, pre-tested it and then released it for data collection. The survey encompassed two Top 10 MSA districts with over 20 counties, and 1000+ respondents. It provided a wealth of quantitative data.
The Client was able to identify high potential locales, key audiences and key neighborhoods to target for initial beta promotional efforts. VALUE IN also provided strategic support on Communicating Value; including positioning, value statements, website messaging, etc.
The Problem: CREATING VALUE
Client A, a leading National Professional Organization, wanted to begin strategically aligning with a broad set of companies that also served the same industry but in a different position in the value chain.
The Client developed a comprehensive educational forum, using industry subject matter experts, to address key topics of vital interest to this new but diverse industry audience. During the Jan.- June 2021 period, VALUE IN assisted in the overall program design, development of subject matter topics, assessment of communication approaches and even moderated the Q&A portions of the 20+ workshops. With VALUE IN's support, the Client attracted hundreds of targeted companies and participants to this series, re-positioned their brand with this audience and created a new channel of direct communications.
The Problem: CONFIRMING & CREATING VALUE
An M.I.T. start up company is developing an advanced thermal insulating material for the residential window industry. The company needed consulting advice on developing more in-depth market and segment understanding, quantifying competing technologies, developing an initial value proposition and identifying segment/customer targets that would most value the initial beta product as well as beginning initial customer conversations.
During the 2020-21 engagement period, VALUE IN systematically provided services on all the above needs and will continue to provide strategic consulting to this company in 2022.