VALUE MANAGEMENT Tools and Processes:
Confirm Value:
Confirm Value:
Confirm Value:
Industry Horizon, Strategy & Future Scenarios Assessment
Industry/Segment/Market/Customer/Competitor Analysis
Segmentation and Channel Analysis
Customer Satisfaction/Loyalty Process
Create Value:
Confirm Value:
Confirm Value:
Product/Service Positioning Analysis
Value Driver & Customer Value Proposition Analysis
Ideation & Innovation (New Product/Service) Process
Channel & influencer Strategy
Communicate Value:
Communicate Value:
Communicate Value:
Strategic Brand Strategy
Marketing Communications Process
Communicatins & Customer-Facing Teams Assessment
Capture Value:
Communicate Value:
Communicate Value:
Market Share Assessment
Strategic & Tactical Pricing Strategy
Market & Customer Account Plans
Organizational Design & Assessment