We are a team of seasoned former corporate executives, long-practicing consultants and academic leaders with over 250 years of B2B experience.
Once your Value Challenge is fully understood and confirmed, we will assemble a customized VALUE INgineering team for your specific project.
Expertise:
-Business & Segment Strategy- Development & Execution
-Product, Service & Channel Innovation Models
-Strategic Brand & Communication Plans
-Market & Voice of Customer Research
-Commercial Team Organization & Alignment (Sales, Marketing & Business Development Teams)
Work Experience:
-Vice-President, Marketing, Vitro Architectural Glass
-Vice-President, Corporate Marketing, PPG Industries, Inc.
-General Manager, Global Construction Market Team (PPG)
-Multiple Director of Marketing Roles, PPG Industries, Inc. (1999+)
International Assignment: Hong Kong (PPG)
Education:
MBA, University of Pittsburgh
BS, Marketing, Indiana University
Expertise:
-Value Discovery through Voice of Customer & Ethnography
-Concept & Business Model Ideation, Refinement & Selection
-Value Proposition Qualification & Communication
-Industry & Competitor Response Scenario Analysis
-Innovation including Project Planning & Risk Mitigation
Work Experience:
-Principal, SP Insight (2002-current)
-President/COO, Amysoft
-General Manager, Software Products, Motorola
-Director of Marketing, Polaroid
Education:
Masters, Sloan School of Management, M.I.T.
BS, Mathematics, Bates College
Expertise:
-Strategic Planning for Growth & Profitability
-Development of Tactical Goals & Plans (Multi-functional)
-Management & Leadership Counseling for Individual and Team Development
-Business Growth through Acquisition, Geography, Product.
-Manufacturing Strategies to Support Growth
Work Experience:
-Owner, D2 Business & Manufacturing Solutions (2005-current)
-President & CEO of SMC Business Councils
-Vice President, Applied Test Systems
-General Manager, Electronic Circuits and Design
-Multiple Business Management roles, Olin Corporation (1975+)
Education:
MBA, National Louis University
BS, Chemical Engineering, Lehigh University
Expertise:
-Story Builder & Teller (Simplifying, Energizing Key/Core Messages)
-Strategy Development/Execution (Global, Private Equity, Corporate, Start-Up Experience)
Organizational Design & Culture (from Market Needs, Company Strengths & Engagement)
-Building best-in-class Customer & Supplier Relationships (Collaboration)
Work Experience:
-CMO, Hoya Vision Care
-CMO, Vision Ease
-Managing Director, Transitions Optical (PPG joint venture)
-Multiple Director Roles, PPG Industries
International Experience: Singapore, Indonesia
Education:
MBA, Arizona State University
BS, Chemistry, Illinois State University
Expertise:
-B2B Marketing- Segmentation, Targeting & Positioning
-B2B Value Management- Identification, Quantification & Communication
-Strategic Brand Management including Architecture, Brand Options
-Integrated Strategic Communications- Planning & Implementation
-Development of "Winning Customer Value Propositions"
Work Experience:
-Prof. of Marketing & Faculty Leader, Smeal College of Business, Pennsylvania State University
-Executive Director, Institute for Study of Business Markets (1996-2015) Penn State University
-Vice-President, Marketing Communications & Design, Texas Instruments (23 years)
Education:
B.S, Physics, Fordham University
M.S. and Ph.D. Rensselaer Polytechnic Institue
Expertise:
-Brand & Product Management
-Market Research & Data Analysis
-Innovation & New Product Development
-Business Plans & Analysis
-Customized Project Management
Work Experience:
-President, Project Marketing Associates (1998- current)
-CEO, W5Templates (2011 - present)
-Brand Manager, Kraft Heinz Corporation
Education:
MBA, Marketing & Finance, University of Chicago
BS, Chemical & BioMedical, Carnegie Mellon University
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