The VALUE INgineering team

We are a team of seasoned former corporate executives, long-practicing consultants and academic leaders with deep and varied B2B industry experience.  

Once  your Value Challenge is fully understood and confirmed, Pat will organize and lead a customized VALUE INgineering team for your specific project. 


Patrick (Pat) Kenny, Founder & President


-Business & Segment Strategy- Development & Execution

-Product, Service & Channel Innovation Models

-Strategic Brand & Communication Plans

-Market & Voice of Customer Research

-Commercial Team Organization & Alignment (Sales, Marketing & Business Development Teams)

Work Experience:

-Vice-President, Marketing, Vitro  Architectural Glass 

-Vice-President, Corporate Marketing, PPG Industries, Inc. 

-General Manager, Global Construction Market Team (PPG)

-Multiple Director of Marketing Roles, PPG Industries, Inc. (1999+)

International Assignment: Hong Kong (PPG)


MBA, University of Pittsburgh

BS, Marketing, Indiana University


Pat Casey


-Value Discovery through Voice of Customer & Ethnography

-Concept & Business Model Ideation, Refinement & Selection

-Value Proposition Qualification & Communication

-Industry & Competitor Response Scenario Analysis

-Innovation including Project Planning & Risk Mitigation

Work Experience:

-Principal, SP Insight (2002-current)

-President/COO, Amysoft

-General Manager, Software Products, Motorola

-Director of Marketing, Polaroid


Masters, Sloan School of Management, M.I.T.

BS, Mathematics, Bates College


David Fair


-Strategic Planning for Growth & Profitability

-Development of Tactical Goals & Plans (Multi-functional)

-Management & Leadership Counseling for Individual and Team Development

-Business Growth through Acquisition, Geography, Product.  

-Manufacturing Strategies to Support Growth

Work Experience:

-Owner, D2 Business & Manufacturing Solutions (2005-current)

-President & CEO of SMC Business Councils

-Vice President, Applied Test Systems

-General Manager, Electronic Circuits and Design

-Multiple Business Management roles, Olin Corporation (1975+)


MBA, National Louis University

BS, Chemical Engineering, Lehigh University


Grady Lenski


-Story Builder & Teller (Simplifying, Energizing Key/Core Messages)

-Strategy Development/Execution (Global, Private Equity, Corporate, Start-Up Experience)

Organizational Design & Culture (from Market Needs, Company Strengths & Engagement)

-Building best-in-class Customer & Supplier Relationships (Collaboration)

Work Experience:

-CMO, Hoya Vision Care

-CMO, Vision Ease

-Managing Director, Transitions Optical (PPG joint venture)

-Multiple Director Roles, PPG Industries

International Experience: Singapore, Indonesia


MBA, Arizona State University

BS, Chemistry, Illinois State University


Dr. Ralph Oliva


-B2B Marketing- Segmentation, Targeting & Positioning

-B2B Value Management- Identification, Quantification & Communication

-Strategic Brand Management including Architecture, Brand Options

-Integrated Strategic Communications- Planning & Implementation

-Development of "Winning Customer Value Propositions"

Work Experience:

-Prof. of Marketing & Faculty Leader, Smeal College of Business, Pennsylvania State University

-Executive Director, Institute for Study of Business Markets (1996-2015) Penn State University 

-Vice-President, Marketing Communications & Design, Texas Instruments (23 years)


B.S, Physics, Fordham University

M.S. and Ph.D. Rensselaer Polytechnic Institue


Dave Oshlag


-Brand & Product Management

-Market Research & Data Analysis

-Innovation & New Product Development

-Business Plans & Analysis

-Customized Project Management

Work Experience: 

-President, Project Marketing Associates (1998- current)

-CEO, W5Templates (2011 - present)

-Brand Manager, Kraft Heinz Corporation


MBA, Marketing & Finance, University of Chicago

BS, Chemical & BioMedical, Carnegie Mellon University